In a recent iPhone game project I was involved with at itemis the player had to gain speed by tapping on the touch screen. Several game elements conveyed the impression of acceleration to motivate the player achieving this goal. The 3D game graphic of fly-by elements in a canyon were supported by a crescendo of game sounds and as with any serious racing game there was a speedometer, too. Update: Read the follow-up post about the NIVEA FOR MEN WaterfallRace. During our first phase of interaction
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