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WeBuyAnyCar.com shock and scare tactics leads to negative brand equity

http://leggetter.posterous.com/webuya...
My opinion on why WeBuyAnyCar.com will ultimately fail due to incorrectly managing their brand through use of Shock and Scare tactics. More
brand management, brand equity, used cars sales, webuyanycar.com, customer service
2010-08-12

Aka leggetter
4 flattrs received from 3 people
3 flattrs given to 2 people
I’m the project lead on Kwwika, a Real-Time Web Software Consultant, software engineer, micropreneur, product developer and a keen user of social media.

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