iTunes releases Ping - social media concepts applied to the world of music

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I agree with Mashable's initial take on Ping: "We don’t love Ping yet, but we don’t hate it, either. We suspect that much of the network’s value will be a wait-and-see proposition. Wait and see what happens when there are more artists, more curators, more well-known DJs and music bloggers, and more of your own friends on Ping. Wait to see what changes Apple makes in later iterations. But for now, it’s definitely an app worth watching." At least Apple have understood the power of social media concepts - of activating your community "fan base" and connecting your customers to your other customers without getting in the way. This will no doubt bear fruit for them, especially as later versions iron out some of the early usability issues. More