It’s on: Kachingle vs. NY Times Co.
As I noted yesterday, web donation network Kachingle has launched a good-natured guerrilla marketing campaign to allow Kachingle users to financially support any of NYTimes.com's 50-plus bloggers. The theme is "Stop the Paywall!" (as in, NYTimes.com's upcoming "metered paywall," set to debut in early 2011) ... "Keep the NYT Blogs you love in the open web." And as I predicted yesterday, Times executives have decided to put their lawyers on the case and send a cease and desist order to Kachingle More