Martin Thörnkvist is a media market analyst at Media Evolution and runs the music company Songs I Wish I Had Written. The text is taken from our publication “Access over ownership”, about the trend of wanting access to things instead of owning them. One of the main reasons why the collaborative consumption trend is happening now is the ability and ease of connecting someone’s assets to someone else’s needs on Internet-based platforms. Instead of being limited to one’s own little network of frien More

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